Marketing Co-Founder

Reading books and articles about self-development is easy and pleasant, but rarely brings real changes in life [1]. Changing habits is hard, requiring motivation, ability and trigger [2]. Project BETTER.ME uses professional coaching [3] to support clients in finding their best motivations and abilities, acting also as the trigger to introduce effective changes in their lives.

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[1] Richards, D. A., & Farrand, P. (2010). Choosing self-help books wisely: Sorting the wheat from the chaff. In J. Bennett-Levy, D. A. Richards, P. Farrand, H. Christensen, K. M. Griffiths, D. J. Kavanaugh, ... C. Williams (Eds.) , Oxford guide to low intensity CBT interventions (pp. 201-207). New York, NY US: Oxford University Press.

"[...] when people experience emotional problems they often lack two things: the information to help them understand and address these problems, and support whilst they do this. [...]
Simply giving patients information on their mental health problems is insufficient to foster change for most people. Even giving them materials that carefully outline therapeutic exercises may still be insufficient. The presence of a guide, coach, or facilitator is positively associated with clinically effective change for patients."

[2] BJ Fogg's Behavior Model, Dr. BJ Fogg, Stanford University

"My Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a behavior does not occur, at least one of those three elements is missing." 

[3] What is professional coaching?, International Coaching Federation

"ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential [...]. Coaches honor the client as the expert in his or her life and work and believe every client is creative, resourceful and whole."